About Service
Mythosis is a service consultancy catering to film script writers. They have formulated a magical algorithm that analysis any script to
A. Predict it’s Box office potential
B. Transform a script into a blockbuster
The Challenge
Due to the novelty of the service, the existing website had several problems
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Lack of clarity and simplicity in service explanation
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Inconsistent Visual language
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Overloaded with text
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Lack of structure and hierarchy
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Confusing Data and concept Visualizations
Old website
Project Overview
Scope of Project
After doing initial audit of the existing websites, we outlined the scopes together with the client.
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Redesign the website to explain the service in simplified manner
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Bring a Visual Cohesion by establishing a language and identity.
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Create excitement in the user about the potential the service holds.
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Employ Data and Concept Visualizations for more engagement
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Craft a Narrative flow across the website.
My Role
Visual and Interaction Designer
My Responsibilities
Design System, Identity Design, Information Design, Data Visualization, Scroll Triggered Animations.
Project Duration
3 Months
Identity Design
One of the important processes of Mythosis' service involve breaking down scripts into fragments of events and modifying them.
The client had an interesting take of relating the service to genetic engineering, since that involve modification of DNA.
Naturally, the Helix structure of a DNA became the theme for their Identity and further concept visualizations.
Logo Explorations
Final Logo
Information Design
A quick service explainer
This is a Visual Graphic animation carefully curated to introduce the service to the visitor. It is placed in the homepage for seamless onboarding of the visitor onto the novel concept.
The animation is scroll triggered and the visual design was conceived carrying the helix at it’s heart.
Backbone of the service
This is a dedicated page designed in the form of infographics to explain in depth about how Mythosis has come up with the magical formula using 32 chosen mythological tales as the foundation.
To emphasis on the significance of this information, The Tree of Life, a popular symbol across mythologies has been chosen as the Visual theme.
Bubble Graphics
Key rules and principles behind the approach of the services are conveyed through simple bubbles and the helix.
This Visual approach was intentional to sustain the intended feel of relating the service methodology with Genetic engineering
Data Visualization
